Should you be a jack-of-all-trades video editor?

If you're a video editor, animator, or graphic artist, you might think that being really good at your main skill is all you need to succeed.

Many clients today don't have a lot of money to hire a big team.

They need people who can do a bunch of different things. "You have to have multiple skills and be a jack of all trades in a way." If you can handle social media, marketing, and writing on top of your main skill, you'll get more work and become the person everyone wants on their project.

Think about it - if you know how to write a good script or a good Facebook ad on top of being able to edit videos, that's huge.

"If you know how to write a good script... if you know how to write a good Facebook ad... That is so valuable."

At the end of the day, clients care about getting results.

But a lot of times, digital artists make the mistake of only focusing on their main skills and ignoring everything else. "A lot of times the mistake... digital artists [make] is... they zone in just on their skills and not the auxiliary skills."

The truth is, "If you have those three skills to complement your video editing, you will be so much more valuable in the marketplace."

So if you want to do well in the digital media world, don't just stick to what you already know. Keep learning new things, especially about social media, marketing, and writing.

It'll pay off big time.

Takeaways

• Social media management and content ideation skills are crucial for working with clients on a budget

• Understanding marketing, especially paid media like Facebook ads, makes you more valuable

• Scripting, writing and copywriting abilities allow you to fill multiple roles for a client

Quotable Quotes

1. "You have to have multiple skills and be a jack of all trades in a way."

2. "If you know how to write a good script... if you know how to write a good Facebook ad... That is so valuable."

3. "Clients, at the end of the day, want results... Whether that is followers on Twitter, or that is money in their pocket from Facebook ads."

4. "A lot of times the mistake... digital artists [make] is... they zone in just on their skills and not the auxiliary skills."

Discussion

1. What other complementary skills do you think are valuable for a digital media professional to have?

2. How have auxiliary skills beyond your core technical abilities helped you in your career?

3. Which of the three skills discussed - social media, marketing, or copywriting - do you think is most important and why?

Timestamps

(03:19) Importance of social media management skills

(04:13) Value of marketing knowledge

(06:11) Power of scripting and copywriting abilities